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Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/back-to-basics-


Videos

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
×

Citation

Klas and Toscano (2017a, June 15). Back to basics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/back-to-basics